Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Sponsorship Activation Spotlight: Heritage
For the 2019 throwback race at Darlington, we put together a concept for our clients at Shell that celebrates multiple achievements.
What It's Like Activating the Biggest Race in the World
Take a behind-the-scenes look at what it is like working in sponsorship activation at the Indianapolis 500.
Sponsorship Activation Spotlight: The Motorsports Double
Sport Dimensions presents The Motorsports Double as a sponsorship activation program that gives media and VIPs the ultimate experience in one day.
Sponsorship Activation Spotlight: Enthusiast Groups and Conventions
In another sponsorship activation spotlight, we take a look at how Shell and Pennzoil integrated with the Ferrari Club of America.
Sponsorship Activation Spotlight: The Asset Appearance
This article focuses on our Jacksons Car Wash engagement to review sponsorship activation best practices using an asset appearance.