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Industry Analysis: Logistics

If you work in logistics, you can leverage motorsports to tell your story in a unique way as long as the right sponsorship activation is in place.

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Marketing on Big Stages and Small

There are many marketing opportunities in the world of motorsports. Check out some examples of sponsorship activation that run big and small.

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Here are the five most common things that explain why sponsorships fail.

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Generate motorsport sponsorship ROI with four key approaches that will set your sports marketing program apart from the pack.

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Sport Dimensions visited the annual BlackBook Motorsport Forum in London to engage the global leaders of the motorsports marketing space.

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We sit with SportsPro Media for their Agency Roundtable discussion ahead of the annual BlackBook Motorsport Forum.

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The Impossible Route pushes the limits of cycling. We break down how our creative support built them new business materials in less than one week.

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We take a look at ways to make your sponsorship agreements more resilient to outside factors that you have little control over.

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We love helping brands maximize ROI from their sponsorships. Our team discusses the topic in detail with BlackBook Motorsport.

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2+2=5 in this example of integrating different sponsorship assets across different categories of motorsports as a way to celebrate as a team.