Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
7 Common Mistakes With Sponsorship Programs
Our team takes a closer look at the top 7 common mistakes with sponsorship programs.
Building ROI With What You Already Own
To gain ROI and marketing value, you don't always need new things. Here are two fresh ways to leverage assets you likely already have access to in a new way.
5 Questions We Get Asked About Motorsport Marketing
Your guide to the most commonly asked questions about motorsport marketing, along with best practices and opportunities to learn more.
How Does a Sponsorship Work Once You Sign the Contract?
Big numbers still take over the headlines, but how does a sponsorship work after you sign the agreement?
Experiences First, Content Later
A focus on sponsorship activation generates unforgettable experiences and exposes your brand to a library of rich content to share with a wider audience.
Activating Your Brand's Heritage
Brands that leverage their heritage in their marketing strategy can begin to engage multiple generations with the right program.
Buying a Sponsorship and Not Activating It
Buying a sponsorship and not activating it doesn't make much sense. Here are a few more examples of things that don't make sense.
When Sponsorships Become Partnerships
Sport Dimensions works behind the scenes as a motorsports marketing agency that turn standard sponsorships to wide-reaching B2B technical partnerships.
NASCAR's Field of Dreams
We believe in activation to tell stories, enlighten audiences and engage business. We are mostly at the race track, but this project was exemplary.
Engaging New Generations Through Motorsport
Written by a millennial for companies looking to up their engagement with his fellow generation, we explore the best approach to motorsports marketing.