Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Reach vs. Engagement
Record-breaking reach only gets you so far. It's the engagement with the desired audience that will enhance your program's ROI.
Putting all of Your Budget in One Asset
Create the right mix with your marketing strategy from the beginning to stay flexible, efficient and effective.
6 Things an Activation Agency Can Do for Your Business
Learn what it's like to partner with a sponsorship activation agency to help you increase ROI from your marketing strategy.
Why Sponsorship Works More Than Ever in 2024
A look at why sponsorship works and how it is different than traditional media as a marketing platform for your brand.
Maximizing the ROI of Your Sponsorship Program in 2024
Always up-to-date insight on maximizing sponsorship ROI no matter what scale you are operating on.
The Definitive Guide to Motorsports Marketing
The regularly updated definitive guide to motorsports marketing from the team at Sport Dimensions.
Onsite at the Las Vegas Grand Prix
We were onsite for the F1 Las Vegas Grand Prix. We walk through logistics, sponsorship activation, atmosphere and more at what we found to be a great experience.
How Does Sponsorship Work With Your Marketing Strategy?
Are you looking to rev up your brand's marketing strategy? Leverage your sponsorship assets in new ways to generate business ROI.
What Comes After a Major Event You Sponsor
The end of the event usually doesn't come until many weeks after fans leave the stands. Learn about a significant phase of successful sponsorship activation.
Building ROI With What You Already Own
To gain ROI and marketing value, you don't always need new things. Here are two fresh ways to leverage assets you likely already have access to in a new way.