Insights
We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.
Big Decisions with Little Experience
There are some decisions where inevitably you will have less experience than the others involved. At that point, you are best suited to hire expertise.
What is the Makeup of a Sports Marketing Agency?
Learn the various different skill sets that come together to make Sport Dimensions a highly effective sports marketing and creative agency.
Does My Team Need to Win to Build Sponsorship ROI?
A popular question in motorsports sponsorship: does the team or driver you're supporting have to win in order for your brand to gain value?
Build Business Value With Your Showcar Program
How to enhance a traditional showcar program to become more about experiential marketing and merchandising for integration into a larger marketing mix.
Creating For One
When you create for that large of a group - you are trapped to make significant compromises that dilutes your work so much that you end up with a bunch of stale nothing for no one instead of an excellent little bit for a few.
How do B2B Relationships Work in Motorsports?
B2B relationships can be a key difference maker in the ROI of your motorsports sponsorship program. Learn how you are able to access this value.
4 Pillars of Sponsorship Value
Having seen more than a few market shifts, we distill the essential 4 pillars of sponsorship value for you to build your program on.
What Do These Brands Have in Common?
The other brands sponsoring the same thing as you are there for a reason. How do you turn that reality into your advantage?
How is Sponsorship Different Than Other Marketing?
Explore the difference between sponsorship and other forms of marketing. Learn how activation is the secret to creating value out of sports business.
Team SD Visits London for BlackBook Motorsport Forum in 2024
Sport Dimensions visited the annual BlackBook Motorsport Forum in London to engage the global leaders of the motorsports marketing space.