Finding the Right Platform to Engage Your Customers

The best platform to engage your customers is the one where your customers already are. If you don’t have customers yet, then go to where your competitors are.

We see brands go to great lengths to find a solution to a problem they don’t know yet. This has them chasing new and trendy sponsorship opportunities that may not make the most sense. As a brand, you have to earn the right to engage with your audience - especially through sponsorship. People know readily what an authentic fit is and what seems forced for a particular agenda.

Finding the right platform can start with your existing customer base. Who is currently buying your stuff organically? What else do they like to do? Where do they go? What do they spend their time doing and enjoying? With a few high-level questions answered, start digging for ways to take your brand to them and enhance their various experiences. Skip the product-heavy messaging and double down on what makes things better around where your customer hangs out.

Chances are, you’ll showcase to others who haven’t heard of you yet.