Insights

We write about sports marketing, sponsorship activation and business. By joining, you will get one email from us toward the end of the month with content we think you will find valuable.

Austin Schneider Austin Schneider

Consistent or Repetitive?

Boost your marketing ROI simply by being consistent. Recurring actions aren't always glamorous, but over time, they make all the difference in the world.

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Austin Schneider Austin Schneider

Pitch Exhaustion

Sponsorship pitches shouldn't all be short-term minded and filled with stunts. Look out for opportunities that are longer-term in nature.

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Sport Dimensions Sport Dimensions

Build ROI Through the Details

Sport Dimensions president Todd Stonis issues a call-to-arms against mediocrity in marketing strategy and relays the importance of details in building ROI.

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Austin Schneider Austin Schneider

New vs. Effective

New does not always mean better. Consistency in your marketing strategy allows ROI to build over time.

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Sport Dimensions Sport Dimensions

Reach vs. Engagement

Record-breaking reach only gets you so far. It's the engagement with the desired audience that will enhance your program's ROI.

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