Less Options Can Lead to Better Choices
Never before have you had more choices as a consumer or a decision-maker.
Lower barriers to entry and greater access to large audiences have fueled an unprecedented expansion of options big and small. In your personal life, that means choices like clothing brands, apps to use, sparkling water flavors, movies to see, songs to listen to, books to learn from…and just about every other corner of your passions.
As for your professional life, you have more directions to choose from than ever before. For the marketer who wants to grow her profile and reach her audience, there is digital, video, social, VR, AR, Web3, 3D, print, broadcast, product placement, influencer, sports, radio, podcast and more. That’s a small sample with each direction demanding different resources and custom applications.
Many of our brainwaves now go toward thinking about, pondering, considering, contemplating, evaluating and comparing every possible variable. This level of access is remarkable until it freezes you up from
Do you want more choices or help making the right decisions?
Retail sites and shopping experiences are dedicated to both elements, but ultimately they want to help you make the right choice. Amazon, for example, has more options than anyone. But it is their suggested product section, compare tools and their customer review platform that makes it easier for you to make the right decision.
In the sports marketing and activation world, there are so many unseen hours planning, developing, vetting, testing, negotiating, checking, and re-checking elements that go into a project it would be easy for any brand to get overwhelmed with the right direction to go. These elements don’t consider the creative or logistics required - making it even more challenging.
Some other things that need answering: Where should the budget be focused? How far in advance do we need to confirm plans? What is the best creative for this platform? How do these activities benefit my business objectives now, in three months, six months or two years? That is a lot of decision-making before you even get to the main points of making your marketing effective.
We remove the noise and unnecessary choices to present only what you need to focus on. It is one of the most critical services we provide.
The opportunity of limited choice
When your brand enters a new arena of opportunity, there comes a significant investment in time and resources to get up to speed with how that new arena works.
Teams, tracks and other properties live in this space day in and day out, so they know exactly what to do right when they meet you. That’s the case even if those actions do not directly contribute to your success. Since you may not have the luxury of a long learning curve, seeking expertise behind the scenes can provide exceptional value. Much of that value comes from removing distractions allowing you to focus on your business results.
Partnering with expertise will help you build a strategic mix of assets to consider that is suited to your objectives. The assets are all chosen with some critical elements in mind:
Business objectives
Different audiences you want to engage
Essential markets
Budget and investment
Any other campaigns you seek to integrate
This does not happen automatically but it does happen significantly faster with expertise. It also provides you the bandwidth to focus on the pressing elements of your other responsibilities. We understand there are conferences to organize, statuses to be kept, and ongoing campaigns outside your sports marketing program.
Your role's expectations have grown. The time you have to handle it all has stayed the same.
